Campaign Management

How to create an effective electoral campaign

 

Objectives

The laboratory is aimed at answering the question “How do you organize an effective electoral campaign?” through the study of two macro areas: strategy (understanding the context and identifying the objectives) and organization (how to structure to achieve those objectives).

 

Target recipients

The course is aimed at all those who wish to master the most advanced techniques for the management of an election campaign. Among others:

• Communication and political marketing professionals
• Politicians
• Students and scholars in political science, sociology and law

 

Contents

 

Teaching methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.

Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.

Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

 

Modes of attendance

This course can be attended in three ways:

1. On campus
2. On line, via a cutting-edge web platform
3. In house, i.e. at your workplace

 

Benefits

Whichever way you choose to take the course, you will receive:

CERTIFICATE

At the end of the course, you will be presented with a named participation certificate.

HIGH QUALITY LECTURES

Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.

LEARNING MATERIALS

All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.

CAREER-SERVICE

If you wish, participation in this course will entitle you to:

Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;

The review and editing of your CV;

Support in managing your job interviews.

REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION

Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.

 

Course duration and dates

 

Tuition fee

 

How to register

To register you have to:

1. Fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812
2. Complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT
3. Send both the form and the bank transfer receipt via fax to +39 (0)6 96708812