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Brand value no longer depends on purchased advertising space. Instead, success rests on your ability to generate meaning. This core theme took center stage at a recent exclusive session hosted by the Rome Business School Alumni Community. The event featured Roberto Giuliano, Head of Marketing at Red

Following the strategic partnership signed in November 2025, Rome Business School (RBS) and Australia-based Chancellor Institute (CI) are proud to announce the expansion of their academic collaboration through the launch of a new programme: the International Master in Artificial Intelligence Online.

At the end of almost every job interview, recruiters will ask if you have any questions for them. Far from being a mere formality, this moment represents a crucial opportunity for candidates. Therefore, preparing a strategic list of inquiries is essential to stand out from the competition. Asking th

In the modern corporate landscape, project success relies heavily on anticipating the future. Therefore, businesses must constantly monitor the context in which they operate. One of the most effective tools for this task is the PESTEL analysis. This strategic planning framework allows companies to m

In the digital entertainment era, the battle for audience attention is fierce. Therefore, companies need a clear strategy to survive in a saturated market. During the recent Business Practice Lab, Carlo Maria Foscale from Mediaset Infinity shared real-world insights with the students. He explained h

The Italian job market is undergoing a significant structural transformation, driven by the convergence of traditional industries and new digital paradigms. For young professionals and international students, keeping a close eye on these macroeconomic shifts is no longer optional. Instead, it has be