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Christmas: A High-Stakes Opportunity for Marketers Christmas is not just a holiday, it is a true global economic engine, one of the most profitable times for businesses, but also one of the most competitive. The opportunities for marketers are huge, from peak retail and e-commerce sales to the poten

What is Storytelling: Definition and Meaning Storytelling is the art of conveying messages through stories that evoke emotions and captivate the audience. It’s not just about telling a tale, but about creating an emotional connection that influences decisions and behaviors. This method is effectiv

Rome Business School is proud to embrace its commitment to purpose-driven activities, perfectly aligned with our mission of fostering Better Managers for a Better World. This winter holiday season, we are collaborating with two inspiring non-profit organizations—Binario95 and Pangea—to create a

Students at the Rome Business School recently had the invaluable opportunity to attend an online workshop with Alessandra Buonamici, HR  at PwC. PwC- PricewaterhouseCoopers- is one of the world’s largest professional services networks, offering expertise in areas such as auditing, consulting, and

What is Compliance? Definition and Key Elements Compliance in the business world refers to the set of practices, regulations, and procedures that an organization must follow to ensure adherence to laws, rules, and internal or external policies. Good compliance is crucial for avoiding legal sanctions

Canon: A Story of Innovation and Success in the Camera Industry On November 29, students from the Rome Business School had the opportunity to participate in a company meeting with Canon Italy, during which Alessandro Montanini, the company’s Marketing Director, shared valuable insights about corpo