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What is a Cultural Event? A cultural event is an organized activity aimed at celebrating and promoting the artistic, historical, and social aspects of a community. These events can take various forms, including festivals, concerts, art exhibitions, conferences, and theatrical performances. Each type

On Friday, February 17, students from the Rome Business School had the opportunity to participate in an exclusive meeting with Warner Bros Discovery. During the event, Sara Pasquini, Senior Director of Marketing Italy, shared valuable insights into the current challenges in the industry and

What is User-Generated Content (UGC)? User-Generated Content (UGC) refers to any content created by consumers or users of a product, service, or platform, rather than the brand or company itself. This can include text, images, videos, reviews, social media posts, and more. UGC has gained significant

Introduction Fashion is a fascinating phenomenon that plays a central role in our daily lives. It is not simply about choosing what to wear in the morning; it is a visual language that communicates who we are and how we perceive ourselves in the world. It encompasses a wide range of elements, from f

On Friday, February 7th, the students of the Rome Business School had the honor of attending a meeting with the Teatro Olimpico, one of the most important historic theaters in Rome. The session was led by Simona Manzoni, Marketing Director of the Theater, a professional with over 30 years of experie

New brand members such as Sky, Meta, Unicredit, Sony, and Mastercard join to further expand areas such as CEO and General Management, Finance, HR, and Media. The 130 members will meet students during the master’s programs, making them apply business cases, hosting them in companies, carrying out