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What is a CEO and what is his role in companies? The CEO (Chief Executive Officer) is the highest-ranking executive in a company, often considered the face of the organization and the key decision-maker responsible for shaping its future. This individual holds ultimate authority ov

Last Friday, December 20th, students from the Rome Business School participated in an exclusive workshop led by Alessandro Marangi, Global Senior Recruiter at Microsoft, on a highly relevant topic: “Different Types of Interviews & Cultural Approaches to Candidate Experience Worldwide 2024.” Stud

At Rome Business School, we take pride in seeing our students achieve their goals and thrive in their professional journeys. One such inspiring story is that of Niko Fanunza, a professional with several years of experience who chose to elevate his career by enrolling in the Master in Digital Marketi

What Does It Mean to Work  in Cultural Heritage? Working in cultural heritage involves dedicating oneself to the preservation, management, and promotion of historical, artistic, and cultural assets. Professionals in this field take on diverse roles across museums, galleries, foundations, and public

What Are the 4 Cs of Marketing? The marketing landscape has evolved from the traditional 4 Ps (Product, Price, Place, Promotion) to a more customer-centric approach known as the 4C Marketing model. This shift aligns with the principles of Marketing 3.0, a concept introduced by Philip Kotler, which e

What Does a Luxury Brand Manager Do? A luxury brand manager is responsible for overseeing the development, promotion, and strategic direction of high-end products and services. Their primary goal is to ensure that these offerings align with the brand’s prestigious image and meet the expectations o