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During the Red Bull company meeting hosted at Rome Business School, a fundamental element of the brand’s strategy emerged: the ability not just to follow the market, but to create a completely new one. When Red Bull launched, there was no structured demand for energy drinks. The brand successfull

This Blog news explains the results of the Career Center and Entrepreneurship activity carried out during the month of June. In total, 166 of our students were placed having a professional impact. Moreover, our students this month had the opportunities to take part to:  4 Company meeting (Decathlo

At the heart of the event, the presentation of the white paper developed by Buono & Partners in collaboration with Rome Business School, based on a dual survey targeting managers and students Three thematic panels on shared purpose, leadership in complex contexts, and the evolution of the hybrid wo

From the Rome Business School Research Center Report Public debt is the debt incurred by the State to meet its needs. In other words, it represents the resources needed to keep the state machinery, made up of services and investments, functioning. The difference between a State’s revenues and expe

In an increasingly competitive market, building a strong and consistent brand identity isn’t just an option—it’s a necessity. Whether you’re an emerging startup or an established brand, clearly defining your identity, values, and perception is what makes your brand recognizable and unforgett

On June 11th, Burberry hosted an important Company Meeting at the Rome Business School, offering a rare chance to dive deep into the world of one of the most iconic and innovative fashion brands. During the event, Burberry unveiled its vision and core values that have shaped the company for over 160