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What Are the 4 Cs of Marketing? The marketing landscape has evolved from the traditional 4 Ps (Product, Price, Place, Promotion) to a more customer-centric approach known as the 4C Marketing model. This shift aligns with the principles of Marketing 3.0, a concept introduced by Philip Kotler, which e

What Does a Luxury Brand Manager Do? A luxury brand manager is responsible for overseeing the development, promotion, and strategic direction of high-end products and services. Their primary goal is to ensure that these offerings align with the brand’s prestigious image and meet the expectations o

The holiday season is here, bringing with it the excitement of gift-giving, festive gatherings, and cherished traditions. Yet for many Italian families, this year’s celebrations come with a modern twist: navigating the joy of the holidays against the backdrop of economic uncertainty. Compared to 2

Responsible Luxury: Bulgari Hotels’ Commitment to CSR During the company meeting, it was explored how Bulgari Hotels & Resorts integrates corporate social responsibility (CSR) into its operations through initiatives that combine environmental sustainability, community support, and cultural promoti

HR Responsibilities: Key Roles in Human Resources Human Resources (HR) is crucial in any organization. HR professionals manage and support the workforce, ensuring employees have the tools to succeed. This article covers key HR responsibilities, including recruitment, performance management, and empl

Steps to Create a Recruitment Plan Recruitment planning ensures hiring efforts align with organizational goals, improving candidate engagement, retention, time-to-fill, and costs. It helps address skill gaps, allocate resources effectively, and supports priorities like diversity hiring or reducing t