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At Rome Business School, we take pride in seeing our students achieve their goals and thrive in their professional journeys. One such inspiring story is that of Niko Fanunza, a professional with several years of experience who chose to elevate his career by enrolling in the Master in Digital Marketi

What Does It Mean to Work  in Cultural Heritage? Working in cultural heritage involves dedicating oneself to the preservation, management, and promotion of historical, artistic, and cultural assets. Professionals in this field take on diverse roles across museums, galleries, foundations, and public

What Are the 4 Cs of Marketing? The marketing landscape has evolved from the traditional 4 Ps (Product, Price, Place, Promotion) to a more customer-centric approach known as the 4C Marketing model. This shift aligns with the principles of Marketing 3.0, a concept introduced by Philip Kotler, which e

What Does a Luxury Brand Manager Do? A luxury brand manager is responsible for overseeing the development, promotion, and strategic direction of high-end products and services. Their primary goal is to ensure that these offerings align with the brand’s prestigious image and meet the expectations o

The holiday season is here, bringing with it the excitement of gift-giving, festive gatherings, and cherished traditions. Yet for many Italian families, this year’s celebrations come with a modern twist: navigating the joy of the holidays against the backdrop of economic uncertainty. Compared to 2

Responsible Luxury: Bulgari Hotels’ Commitment to CSR During the company meeting, it was explored how Bulgari Hotels & Resorts integrates corporate social responsibility (CSR) into its operations through initiatives that combine environmental sustainability, community support, and cultural promoti