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Introduction to Strategic Growth Evaluation for Horizon Industries

Alessandro Villadei

22/01/2025 18:00h English Online Event 22 January

These workshops are meticulously crafted to keep alumni informed about the latest trends, technologies, and best practices within their respective fields. By offering a mix of industry-specific and functional workshops, we ensure that participants gain a comprehensive understanding of the landscape in which they operate.

Functional Series Workshop 3: Introduction to Strategic Growth Evaluation for Horizon Industries Held by Professor Alessandro Villadei

This case study provides an opportunity for students to engage in a comprehensive strategic evaluation, focusing on two potential investment projects for Horizon Industries, a multinational industrial machinery company. Students will apply advanced financial modeling techniques and scenario analysis to assess the viability of two distinct initiatives: Project Orion, an automation initiative, and Project Zenith, an emerging market expansion project.

The case study requires students to not only perform rigorous financial analysis but also evaluate strategic considerations and risks. The projects involve a mixture of quantitative and qualitative assessment, demanding skills in financial modeling, scenario testing, and strategic thinking. Students will be tasked with making a clear, evidence-based recommendation for Horizon Industries’ next step, factoring in financial metrics, market positioning, and long-term sustainability.

Intended Learning Outcomes (ILOs):

By completing this case study, students will be able to:

Conduct Financial Analysis: Use techniques such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index (PI) to assess investment opportunities and evaluate their financial viability.
Perform Scenario Analysis: Evaluate the resilience of each project under varying conditions, considering best- and worst-case scenarios, and understand the impact of external factors such as labor disputes, regulatory costs, and market dynamics.
Integrate Strategic Thinking: Assess the non-financial elements of each project, such as market positioning, competitive advantage, and operational sustainability, to make informed strategic recommendations.
Risk Management: Identify and evaluate key risks associated with each project and propose actionable mitigation strategies.
Develop Clear Recommendations: Synthesize quantitative analysis and qualitative insights to make evidence-based recommendations that align with the company’s strategic goals and risk tolerance.

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