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Executive Master in Marketing & Sales

This course of study provides students with advanced professional skills that enable them not only to strengthen their knowledge base, but also to advance their careers at the managerial or entrepreneurial level.

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Formula Full time

Method On campus (Rome)

Language Italian

Start Date October 2023

Enrollment 79%

Available seats 8

Scholarship valid until May 31st

30% UP TO

Executive Master in Marketing & Sales
Overview

The Master’s program allows for the initial development of solid managerial skills and later specialized knowledge in the field. Methodologically, the practical approach is aimed at imparting marketing and sales skills that are immediately expendable in the operational environment.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our Executive Master in Marketing & Sales?

Career impact

Salary increase of + 28% one year after completion of Master's degree. Students work in companies such as Adidas, Digital Angels e Generali.

BootCamp Experience

An engaging and challenging experience focused on business issues. 7 International Bootcamps in Rome, Silicon Valley, Paris, Tuscany, Qatar, Lagos (Nigeria) and Barcelona.

Business in action

Among other practical activities, students will be involved in:
• Preparation of reports according to the company's "Case History".
• The concept of User Experience and development of best practices
• Design and development of a web marketing campaign.
• Communication strategies and techniques for the launch of a new product.
• Elaboration of a Capstone Project: development of a real Business Plan or Marketing Plan (Team wok Challenge).

ASFOR Accreditation

Accredited by ASFOR - the most important Italian Association for Managerial Training, the accreditation assesses:
• The quality of the masters in terms of content and programme structure;
• The quality of the teaching staff and teaching methodologies;
• The impact on students' professional careers;
• The continuous improvement and refinement of the training offer, based on the needs of the labour market.

Among our partners

Program: Executive Master in Marketing & Sales

The Executive Master in Marketing & Sales gives high visibility to companies and professionals in this field. Students will have the opportunity to create a strategy, marketing & sales plan by applying their knowledge of marketing & sales. In addition, students will be able to derive competitive information, analyze the market situation, solve marketing & sales challenges and seize the best opportunities. Finally, students will understand how specialized marketing & sales business departments can contribute in value enhancement and competitive advantage. The program focuses primarily on digital marketing, Google Ads (SEM), Search Engine Optimization (SEO), Social Media Marketing, and Data Driven.

1 DEVELOP MANAGERIAL SKILLS AND AN INNOVATIVE PERSPECTIVE

2 IMPLEMENT EFFECTIVE MARKETING & SALES STRATEGIES

3 BE RESPONSIBLE AND INNOVATIVE LEADERS IN MARKETING AND SALES

DEVELOP MANAGERIAL SKILLS AND AN INNOVATIVE PERSPECTIVE

During the first module of the Executive Master in Marketing & Sales, students will learn how to:

Understand and effectively manage decision paths related to marketing and sales planning and management.
Know how to manage, negotiate, communicate, lead, and evaluate people to achieve the highest possible expected results related to marketing and sales;
Understand how a company’s marketing and sales departments can contribute to the development of values and competitive advantage.

IMPLEMENT EFFECTIVE MARKETING & SALES STRATEGIES

During the second module of the Executive Master in Marketing & Sales, students will learn how to:

Identify challenges and be able to overcome them by creating an appropriate sales strategy.
Create a marketing and sales strategy and plan by thoroughly implementing knowledge and understanding of marketing, sales, and giving of competitive information.
Analyze the market situation, establish different scenarios, identify opportunities and define the business strategy for human resources, know how to measure performance.

BE RESPONSIBLE AND INNOVATIVE LEADERS IN MARKETING AND SALES

During the third module of the Executive Master in Marketing & Sales, students will learn how to:

New trends and technologies in marketing and sales;
Know how to manage change, acquire knowledge, perform evaluation, manage improvement in a sustainable and innovative way;
Manage the tactical tools of marketing and sales from the development stages of new products through all phases of their life cycle, with a view to international expansion opportunities.

Leadership Program

Soft skills are personal characteristics that influence relationships, communication, and interaction with others, all of which are critical for business success and effective leadership in today’s high-tech world and digital transformation. Without proper leadership, no new technology or innovation can be implemented. The Leadership Program is a journey of self-discovery, empowerment, and reinvention that prepares participants to be future leaders. The program is practice-oriented, with 5 interactive courses that include a self-assessment test, role plays, and quizzes.

Communication & Persuasion in the Digital AgeTeam Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Captstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous years’ experiences

Development of an executive project (Event Management) for a large event held a about two years ago in the entertainment industry. The challenge is to prepare it and sell it at the right price.

Development of an executive project with the Marketing Department.

Create a content strategy for Unilever’s virtual Web site tour by creating an interesting branding strategy using unconventional tools and out-of-the-box thinking.

Preparation of brief to be provided to an advertising agency/concessionaire for the promotion of a Sky TV Italia product.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Paris – Sup de Lux | “Bootcamp: When Art meets Fashion and Luxury”

Silicon Valley – Berkeley |“Silicon Valley Bootcamp” to open your mind 360°

Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
Qatar – Al Rayyan International University College | “Business Leadership in the Middle East”
Rome – Rome Business School | “Bootcamp on International Business Leadership”
Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury”
Lagos – Rome Business School Nigeria | “Developing Emerging Markets Through Socially Responsible Leadership”

You can learn more about our international bootcamps here.

Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

CAB

87 Members

14 CEO and General Management

20 Human Resources

Faculty

Rome Business School’s Executive Master in Marketing & Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of expertise, skills currently required by the market.

Stefano Corsini

Program Director

Stefano Corsini gained 25 years of experience as an Account Manager in the Sales and Marketing division of Unilever Food Italia working since 1997. This role has further expanded his management skills in the F&B world, with a focus on Marketing and Sales, Product Development, Customer Satisfaction, both nationally and internationally. These are just some of the Companies he has worked for: Compass Group, Italia Zuccheri, Unigrà, ModecorItaliana, Tate & Lyle Sugars, managing B2B, B2C, Retail, Foodservice and HoReCachannels. Today, it provides consulting services

Maurizio Di Domenico Senior Advisor at Ambire

Maurizio Di Domenico is an Executive Manager with over 25 years of experience in General and People Management, specializing in leading sales teams across Europe, Asia, South America, and the USA. Currently, he is the CEO and a member of the Executive Board at ARVALI & ASSOCIATI in Rome and Senior Partner of Ambire, a consulting agency, also serving as a temporary general manager for client companies. Previously, Maurizio worked at Alitalia Airlines in various senior roles from 1996 to 2014, including Sales Director, Handling Contracts Purchasing Director, and Marketing Director. His achievements include doubling the charter business and increasing leisure customer numbers by 20%, as well as achieving significant savings in long-haul handling contracts.Maurizio has led teams in Germany and Japan, driving notable increases in revenue and traffic. His career has been recognized for its contributions to growth, profitability, and operational excellence, making him a respected leader in his field. His CV has been certified by RINA Services and sponsored by FEDERMANAGER.

Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Carolina brings extensive marketing experience within global media management, advertising, and digital transformation industries. Formerly Senior Executive at Unilever and Saatchi & Saatchi, she currently serves as Co-Founder and Managing Director at Rising Partners International. An expert in Web3, blockchain, and AI-driven innovation, she is a Faculty Member at Rome Business School and holds a BBA in Marketing and Finance from John Cabot University.

Valentino Megale Program Director of the On Campus Master in AI

A tech entrepreneur and biologist with a Ph.D. in Neuropharmacology, Valentino Megale is the CEO and co-founder of Softcare Studios, a startup leading the use of extended reality (XR) and AI for mental health. With over 7 years of experience in Digital Health and international accolades like the Startup Europe Awards, he is a top expert in immersive technologies. Since 2024, he has served as Program Director of the Master in Artificial Intelligence at Rome Business School.

Valeria Santoro Country Manager Stocard Italy

Valeria is a Country Manager for Stocard Italy. She is experienced Country Manager with a demonstrated history of working in the information technology and services industry. She has worked as a Retail Manager at Nokia, as well as a Senior AdWords Manager at Google and also as Digital Marketing Manager at Mercedes-Benz Italia.

Andrea Ciceri Program Director of the International Master in Neuromarketing

Founder and President of SenseCatch, Andrea Ciceri is a leading expert in consumer psychology and neuromarketing with over 15 years of experience. He holds a Ph.D. from IULM University and has collaborated with prestigious institutions such as Copenhagen Business School. As Program Director for the Master in Neuromarketing & Customer Experience at Rome Business School, he helps companies optimize consumer experiences by leveraging neuroscience and objective market insights.

Massimo Di Genova Sales Manager Nokia Enterprise

Senior manager, sales and business development executive, esperto di business digitale e innovazione, consulente strategico con 20 anni di carriera internazionale maturata in aziende multinazionali leader nel settore ICT (Alcatel, Cisco System, Movenda, Nokia) su clienti e mercati verticali di primaria importanza. Esperienza approfondita e solida esperienza nella generazione di ricavi guidati dall'innovazione, nello sviluppo del business, nella pianificazione strategica e nella gestione di accordi complessi e di grandi dimensioni in diversi mercati e regioni. Ad oggi è Sales Manager presso Nokia Enterprise.

Antonio Ferrandina Adjunct Professor of Marketing- Strategic Marketing Expert

Antonio Ferrandina is a university professor and consultant with over 30 years of professional experience in strategic marketing, writing, business planning, and management training. He currently serves as a Professor of Marketing at Roma Tre University, Pegaso Telematic University, LUISS Business School, the University of Pisa, and other Italian academic institutions. A graduate in Economics from the "G. D'Annunzio" University of Pescara, he has accumulated over 25 years of university teaching experience in marketing and business organization. The author of numerous specialized texts, including *Marketing 2.0 per il No Profit* (Franco Angeli), he has collaborated with Italian and international companies and institutions, also as a member of scientific committees and designer of training programs. Since 1990, he has published articles for Wolters Kluwer and served as an editorial writer for the newspaper IPSOA. He regularly holds courses and workshops on digital marketing, business planning, and business strategies in university master's programs and management schools.

Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Art and Culture Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Marketing & Sales:
Financial Aid

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Academic Excellence Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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