Executive Master in Marketing and Sales’s Overview
Rome Business School’s Executive Master in Marketing and Sales is the only Marketing Master, in the specialized executive category, to have received accreditation from ASFOR, the most important Italian Association for Management Education in Italy. Thanks to ASFOR’s accreditation, our master stands out for its high quality education, a fundamental factor for learning and strengthening the know-how and skills in the managerial culture of the current professional world.
Furthermore, four of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.
Top 200 – Regional ranking within the 9 geographical zones Ranked N. 60 in Marketing, Western Europe
The Executive Master in Marketing and Sales offers excellent training, career services, networking and many other benefits for professional and personal development. This Master is particularly suitable for professionals and intermediate managers who intend to strengthen and update their skills in the sector (marketing & sales management, international marketing and sales, digital marketing and sales) for the purpose of a managerial or entrepreneurial career development.
Rome Business School guarantees a course of study in step with new technologies and oriented to an increasingly interconnected market: to guarantee this, we boast belonging to the most ambitious group “Planeta Formación y Universidades”, an international network created in 2003 by De Agostini and the Planeta group, market leader in university and continuous professional training.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes
Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our Executive Master in Marketing and Sales?
Capstone Project: Practical Challenge – Business Operation A tangible profit for your investment, a group project aimed at developing a marketing and sales plan to solve a commercial problem in the context of an existing or fictitious company or, alternatively, work on a commercial challenge of a real company to solve a problem and develop a strategy proposed by the Program Director. All groups benefit from guidance during the initial phase and, once the project is complete, present the project to the Academic Committee.
Virtual individual coaching Unleash your potential to maximize your performance, reach your goals and increase your self-confidence through a path with a qualified and experienced coach.
Reinvention, Empowerment, Self-Awareness, and Self-Discovery
A program made to improve and unlock soft skills and key personal attributes that influence relationships and communication and are essential for those who carry out functions and leadership activities and want to direct their business towards success. Transversal skills represent, in an increasingly technology-oriented world, the livelihood that makes our relationships grow.
Among our partner:
Marketing and Sales: The Master Program’s Structure
The Executive formula of the Rome Business School Executive Master in Marketing & Sales is structured to provide the student with a 360-degree preparation on the Marketing sector. Furthermore, it also focuses on other fundamental aspects of collateral areas. Focusing initially on a general overview of the wide-ranging managerial reality, it then analyzes all the topics and specific aspects of the Marketing sector. A further study will be dedicated to the exploration of trends and best practices in the fields of innovation and leadership, and how they can be effectively applied to the marketing and sales industry.
Mind-Opening & Knowledge Management Setting
Core Management Competences
Marketing: Traditional & Digital
Project & Operations Management
Accounting and Budgeting
Entrepreneurship and Business Planning
Human Resources Management
Focusing and specializing
Business and Supply Chain Strategy.
Manage the Supply Chain.
Digital Supply Chain. Bound
Legislation relating to the Supply Chain and international markets.
Being an innovative and responsible leader
Circular Logistics, Sustainability, CSR and Financial Supply Chain
Reverse Logistics & Sustainability
Corporate Social Responsibility
Financial supply chain
Innovative trends and best practices in logistics and the supply chain
Best Practices in Logistics and Supply Chain
Put the knowledge you have learned into practice
Virtual Individual Coaching
Company Meetings with leading companies in the sector
Executive Mentoring of production revision of curricular material
Executive Mentoring of preliminary orientation to entrepreneurship
At the end of the path, a group project is envisaged that aims to develop a plan to solve a problem of an existing or fictitious company. All teams are led from the initial phase of the project. Upon completion of the Capstone project, students will be able to: Pensare in modo critico
Implement creative solutions and solve management problems
Apply and link theory with practice
Communicate and present business reports / ideas more effectively
Carry out commercial research and commercial analysis
Demonstrate collaborative leadership skills
Work effectively in a team
Communicate interculturally and compromise for a common goal
Set goals and implement projects effectively
Methodology: ” Circular Learning ” based on the EFMD Circle for Quality Assurance
By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyzes, classroom exercises, discussions, role plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.
Soft Skill Program
Soft skills are the “secret key” of a well managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
Public Speaking for Business
Time, stress and self-management
Conflict, problem solving and negotiations
Rome Business School’s Master in Marketing & Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
Stefano Corsini has gained 25 years of experience as an Account Manager in the Sales and Marketing division of Unilever Food Italia working since 1997. This role has further expanded his management skills in the F&B world, with particular regard to Marketing and Sales, Product Development, Customer Satisfaction, both nationally and internationally. These are just some of the companies for which he worked: Compass Group, Italia Zuccheri, Unigrà, ModecorItaliana, Tate & Lyle Sugars, managing B2B, B2C, Retail, Foodservice and HoReCachannels. Today, as executive director, he also provides consulting services.
MAURIZIO DI DOMENICO
Manager specialized in the negotiation and management of Commercial Networks, with a consolidated experience in the Air Transport and Industrial Construction sector. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. In the last 27 years he has carried out managerial activities, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. Currently, he is following the Commercial Development projects of SMEs in Europe and the United States, as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.
Many years of experience gained in the tourism and sporting events sector. After many experiences in luxury hotels, such as Forte Village, he was responsible for the “incoming” project for the BNL Internazionali d ‘Italia, the most important tennis tournament in Italy. Today he is marketing manager at Expedia.
MASSIMO DI GENOVA
Senior manager, sales and business development executive, innovation and digital business expert, strategic consultant with 20 years of international career gained in the main ICT multinational companies (including Cisco Systems and Alcatel) on major customers and vertical markets . Today Sales manager at Nokia.
Vincenzo Mazzotta (PHD – MBA) is a Chartered Accountant and University Lecturer.He teaches Financial Management & Markets, Business Economics, Project Management and Organizational Behavior in various Italian and International Universities (including Lumsa and St. John’s University) . As a consultant, he has been working in the Subsidized Finance and Corporate Finance sector for over 15 years, supporting companies and research centers in finding national and international financing for investment.
Co-founder, CEO, Project Manager at Comtaste S.r.l. Graduated with honors in Economics and Commerce, specializing in International Marketing and Commerce and certified as a Project Management Professional, he has over 20 years of experience in managing projects and operations related to business software applications and professional services. Chief Executive Officer and partner of Comtaste, a company dedicated to improving the user experience with business software applications. Specialty: analysis, strategy and management of corporate web apps and responsive websites. Web marketing. Project management (both traditional “waterfall” and agile approach, including Scrum).
Electronic Engineer with over 15 years of professional experience, currently holds the position of ICT Director at ATAC and one of the largest in Europe, coordinating the work of about 180 people. The main skills acquired are in IT Service Management and IT Governance (ITIL v3 Foundation and Green Belt Six Sigma certified), as well as in IT Security and Data Protection. He has often been a speaker at conferences, guest speaker and lecturer at university courses. He specializes in identifying advanced technological solutions aimed at reducing costs (TCO), and the re-engineering of processes in the Digital Transformation field.
founder and president of SenseCatch, an innovative company specializing in neuroscience and human behavior. Apply experience in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and work performance, wellness, personal empowerment, biofeedback), education, health and safety , helping companies to improve their business.
Graduated with honors in Economics from the LUISS University; Masters of Business Administration from Harvard University; he has held numerous managerial positions in the sales and marketing sector at multinationals such as Microsoft, IBM, Baxter; as Managing / Senior Director he coordinated innovative entrepreneurial projects for startups and small businesses (Net for Care; Privatassistenza; Telbios); current Senior Partner for Arventia Capital, a company engaged in private equity and venture capital investments.
With our help, you can create your career strategy through a journey of self-reflection, exploration and results. This program is designed to help you find internships or positions that match your ambitions and expectations. In particular, the master is particularly suitable for those who want to pursue a career in the following roles:
Marketing & Sales Manager
Operational Marketing Specialist
Digital Marketing Manager
Social Media Manager
Sales network coordinator
Employee Relations Coordinator
Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
77% of our students used the technical skills acquired in this Master in their current job position;
72% of our students benefited from a salary increase at the end of their studies
68% of our students increased their job responsibilities at the end of the master;
Our Executive students have noticed a 20% salary increase at the end of the master
Networking and partners
Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.
Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.
Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.
Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.
Carrer Serive and Headhunter
Our team of career services experts provides participants with a career acceleration program specifically designed to adapt to every profile and need, in order to make each of our students a highly competitive figure in the world of work. Participants have access to workshops on the most current topics (such as finding a job, and building a network of contacts), individual meetings with qualified headhunters, our exclusive “Rome Business School TalentFocus” event, and many other benefits to give a decisive boost to your career path.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Scholarships and Tuition
Payment of the participation fee of € 7.500 can be made in the following ways:
In 4 interest-free installments
Single solution (this option guarantees a 10% discount on the total amount)
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Bird Enrollment Scholarship
Study in Italy Initiative Scholarship
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Grant
Better Managers for a Better World
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.