Executive Master in Gestione della Moda e del Lusso

  Rome Business School's Executive Master in Marketing & Sales offers a top quality training, career services, networking and many other advantages for self development and professional growth. The educational program is designed to provide the participants with advanced professional skills, allowing them to enhance their knowledge and develop managerial or enterpreneurial career paths.

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Formula: Executive - Online

Language: Italian

Enrollment: 93%

ROME: 10 Available seats

ONLINE: 9 Available seats

April's intake scholarship up to 30% valid until December, 16th.

Executive Master in Gestione della Moda e del Lusso’s Overview

The Executive Master in Gestione della Moda e del Lusso allows managers and professionals to assume a managerial role in the fashion sector, starting from the analysis of the successful model of the ‘Made in Italy’ brand with a focus on fashion, before acquiring an in-depth overview of the world of Fashion Management, Luxury Management, Fashion Branding, communication strategies, Fashion Event Management, digital transformation and innovation of fashion, management of fashion products and services.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training.

Shape your professional path through 4 pillars:

  • Real link with companies

An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers

  • Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes

  • Professional Impact

Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

  • Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our Executive Master in Gestione della Moda e del Lusso?

  • Deepening on Crypo ArtsA real competitive advantage to learn about new trends and the future of art, which will allow students to learn how to manage digital works, display in digital galleries and how to determine their value in cryptocurrencies. 
  • Capstone Project: Practical Challenge – Business Operation
    A tangible profit for your investment, a group project aimed at developing a marketing and sales plan to solve a commercial problem in the context of an existing or fictitious company or, alternatively, work on a commercial challenge of a real company to solve a problem and develop a strategy proposed by the Program Director. All groups benefit from guidance during the initial phase and, once the project is complete, present the project to the Academic Committee.
  • Virtual individual coaching
    Unleash your potential to maximize your performance, reach your goals and increase your self-confidence through a path with a qualified and experienced coach.
  • Leadership Program
    Reinvention, Empowerment, Self-Awareness, and Self-Discovery
    A program made to improve and unlock soft skills and key personal attributes that influence relationships and communication and are essential for those who carry out functions and leadership activities and want to direct their business towards success. Transversal skills represent, in an increasingly technology-oriented world, the livelihood that makes our relationships grow.


  • Salary Increase. After the completition of the Master, our student get on average a +24% salary increase, thanks to:
    • Independence and decision making; 91% have increased both.
    • Responsibilities: 84% of students have gained more responsibilities in their current job.
  • Global Experience

    International Bootcamp in Silicon Valley, Barcelona, Paris, Rome or Tuscany.

In 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which students will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.

  • Insight into the process: for applying for funds from the European Commission for projects tackling key environmental issues, such as climate change, air pollution, etc.
  • Sustainable business models. Enabling participants to rethink businesses by creating a Business Canvas Model that creates value, while simultaneously optimizing resources

    Structured and divided in two main pillars


    Dare to think differently. Dare to act innovatively.

    A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea

      • Career Accelerator Program

    Explore, Build, Engage, Act, Evolve

    An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.

Among our partner:

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Gestione della Moda e del Lusso: The Master Program’s Structure

The Executive Master in Fashion and Luxury Management is designed for managers who aspire to become fashion leaders by leveraging digital technologies to gain an understanding of fashion markets and customers

The Executive Master in Gestione della Moda e del Lusso’s course of study is designed with the contributions of Managers, employees of Italian and international multinationals, and members of the Corporate Advisory Board of the Rome Business School (including Bulgari, Armani Hotel Milan, YOOX, MAXXI Museum, Sky Italia and many others) and a final Capstone Project, which gives students the chance to immerse themselves in a real business scenario within their desired industry. To drive innovation and global expansion, students will have the opportunity to have an international experience with our 5 international bootcamps in Silicon Valley, Spain, France, Rome and Tuscany (Italy) powered by our partner Business Schools, to expand their knowledge on specific business issues and create a network of international relations.

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Be aware

Mind-Opening & Knowledge Management Setting 

25% Program 

Core Management Competences 

  • Marketing: Traditional & Digital   ​ 
  • Project & Operations Management ​ 
  • Managerial Economics​ 
  • Accounting and Budgeting ​ 
  • Entrepreneurship and Business Planning ​ 
  • Business Strategy​ 
  • Human Resources Management  


Focusing and specializing 

60% Program Transform 

  • The market and the culture of luxury and fashion.
  • Fashion Management.
  • Luxury Management. Bound
  • The brand and the communication of luxury and fashion.


Being an innovative and responsible leader 

15% Program

Fashion, Luxury & Big Data Analytics 

  • Retail, Luxury e Fashion Analytics  

Fashion, Luxury & New technologies, law and future trends

  • New technologies, artificial intelligence, and the future of luxury and fashion.
  • The role of corporate social responsibility and sustainability in luxury and fashion.
  • Luxury and fashion licenses, luxury brands, legal and ethical aspects and copyright.

Personal Development

Put the knowledge you have learned into practice

  • Virtual Individual Coaching
  • Leadership Program
  • Company Meetings with leading companies in the sector
  • Executive Mentoring of production revision of curricular material
  • Executive Mentoring of preliminary orientation to entrepreneurship

Leadership Program 

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes. 

  • Communication & Persuasion in the Digital Age.
  • High-Performance Collaboration 
  • Agile Leadership. 
  • Scenario & Forecasting 
  • Emotional Intelligence.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Big Data plan. 

The Structure

To create your final project, follow the Ready, Set, Go Structure

    • Ready

Stage 1: Team Creation

Stage 2: Capstone Project – Kick Off

    • Set

Stage 3: Project Proposal, followed by two Mentoring Sessions

    • Go

Stage 4: Knowledge in Action

Stage 5: Capstone Project Presentation

Practical challenge
Experiences of the past years

Take on a real business challenge. You will be part of a small group of people who develop an innovative business plan or a revolutionary business strategy in line with the trends and challenges of today’s global industry.

The practical challenge: As Fashion Marketing Manager of Chiara Ferragni’s Serendipity Company, organize a major fashion event for the launch of a new fashion line of rings in your country of origin.
Company: Serendipity.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

  1. Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
  2. Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
  3. Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
  4. Rome – Rome Business School | “Bootcamp on International Business Leadership”
  5. Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury”bootcamp destination. Text has a purpose and is not written in any part of the page

Your Mentors 

An International Leading Team | CAB 

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 




CEO and General Management


Marketing and Sales Communication


Rome Business School’s  Master in Gestione della Moda e del Lusso are held by highly selected international university professors, trainers, and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

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Michela Bonafoni was born in Rome in 1979. In love with fashion and the artistic world from an early age, she decided to study “Science of fashion and costume” at the La Sapienza University of Rome after graduating from high school. Then she moved to London and studied her MBA in Fashion Marketing and Communication at Central St Martins College in London. He has worked for many companies in Italy and New York. In 2010 he moved to Milan and opened his communication and PR agency called “360 + OneQuarter” specializing in the launch of new designers in collaboration with Vogue Talents. Michela has been teaching since she was at university and specializes in semiotics and fashion communication. He has been teaching IED ROMA for five years. He is now a “FASHION TREND RESEARCHER” for the most important Wella Hairstyling brand called “MITU ‘CREATIVE HAIRSTYILING” and works with the creative direction.



She is Marketing & Business Development Manager, with over 20 years in the fashion and ICT sectors. She is Adjunct Professor at Sapienza, University of Rome (Faculty of Economics) where she teaches Enterprise Communication Management & Digital Communication since 2018. Passionate about open innovation and digital transformation, she worked for Computer Sciences Corporation, for C3 Europe and Alphatelecom (in London, UK) and is now Commercial Planning Manager for Irideos.


Jenni currently deals with communication – press office and production for the 8MOON company, with which she has created numerous projects for cinema and fashion and a line of bags available online on the e-commerce and consulting platform.

Among his experiences, he worked as Sales Manager for Altea Roma Showroom, Fendi Showroom, Blauer Showroom and Benetton Sisley Showroom


Fashion Executive Advisor, Product Developer and Product Manager in the fashion industry. He worked in Barcelona for the Inditex headquarters for the Massimo Dutti brand as a Fashion Buyer and Merchandiser. He currently works as a fashion consultant in Milan. He holds an MA in Fashion Management.


Adjunct professor at the Rome Film Academy (copyright and intellectual property). He provides full legal assistance to a pharmaceutical multinational on a daily basis. Passionate about start-ups, blockchain and new technologies. Her specializations include: fashion law, e-commerce contracts, consumer protection, terms and conditions, media and entertainment agreements: production, publishing, management, sponsorship, social media, Among the companies she has worked for: DONG & Partners Law Firm, Eli Lilly and Company, Presidency of the Council of Ministers.


Alessandra has 17 years of work experience in the fashion and luxury world, working for over 13 years at Bvlgari currently as Senior Sales and Marketing Manager. He has gained experience in Trade Marketing, Visual Merchandising, Interior Design focused on the beauty luxury categories: (perfumes, skin care, make up)


He worked for 7 years in visual merchandising (interior / showcase). 3 years visual area (Asia / America / South Africa / East and North Europe). 2 years of creative shop window design. He also worked on soundtracks for films, commercials and TV series. Among the companies he worked for: H&M, 7camicie.


Camilla Carrega is teacher and owner and operational director of the luxury castle of Volognano and senior consultant for the branding and communication strategy for Food Beverage companies. Volognano is also a farm still engaged in the production of young and aged IGT Chianti Colli Fiorentini wines, grappa, extra virgin olive oil and vinsanto, and is a reseller of these products and other specialties of the surrounding area. Graduated in Viticulture at the University of Florence and master in Oenology, she was a wine instructor, President of the wine department and academic coordinator of food and wine studies at the Apicius international hospitality school in Florence, traveling several times to the USA to promote the Italian lifestyle through food and wine, he has also collaborated with the James Beard Foundation in New York, and several American universities.


She is an international head hunter focused in the luxury, fashion and design industry and a human resources consultant. Silvia has held senior HR positions for major multinational companies. She has a significant track record of working in the FMCG and Luxury Goods sectors, having worked with Swiss listed Lindt & SprüngliGroup where she was Human Resources Director. Whirlpool Europe, where she was HR manager for Central Europe, and Prada, based in Milan, as Human Resources Manager Europe, focusing on international recruiting and new business development: brand acquisitions and Prada


He began his work experience in 1984 in Ford Italy and continued his career in Nissan Italy supporting the start-up and development of the National Sales Company. In twelve years at Nissan, he has held various roles as CFO and Sales & Marketing Director. He also started the new Captive Finance Company, of which he was CEO for 4 years. In 2002, he assumed the role of Chief Executive Officer of Ford Credit, the Ford Group finance company. Since May 2007 he has been President and CEO of Jaguar Land Rover Italy. He has an MBA from Bocconi School of Management.

Career and Entrepreneurship Services

Throughout your Executive Master in Gestione della Moda e del Lusso, you will be accompanied and supported by our Career Services team. With over 10 years experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. 

In particular, according to the most recent statistics: 

  • 92% have received new employment offers 
  • 74% of our students manage to increase their salary after completing their Master 
  • 46% of our students are employed before completing their Master program 
  • 73% of our students get a job within 6 months of finishing their Master program 
  • 84% of our students increase their professional responsibilities after doing the Master 

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

  • Career Acceleration Program
    The Career Acceleration Program will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.  
  • RBS4Entrepreneurship
    We focus on your entrepreneurial side. 
    Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles: 

  • Marketing Specialist 
  • Store Manager 
  • Creative Director 
  • Designer and Stylist 
  • Visual Merchandising Manager 
  • Communication Designer 
  • Event Manager 
  • Social Media Manager 
  • Luxury Fashion Products Manager 
  • Luxury Brand Manager 
  • Fashion Blogger 
  • Communication Manager 


The Campus

Innovative technology

We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.

All classrooms are networked and feature SMART Board technology:

  • Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
  • High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
  • Wireless access that allows students to be connected wherever they are
  • Computers and laptops for students available in the school library.

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A Historical Heritage

The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.

In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.

Rome Business School Career Fair with Valentino Oracle. Image is a simple photo

Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover, and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events, and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.


Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

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The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Executive Master in Gestione della Moda e del Lusso’:
Financial Aid and Scholarships


Payment of the participation fee of  € 7,500 can be made in the following ways:

  • In 6 interest-free installments
  • Single solution (this option guarantees a 10% discount on the total amount)


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships.

  1. Early Enrollment Incentive 
  2. Lifelong Learning Scholarship 
  3. Academic Excellence Scholarship 
  4. Executive Women Scholarship 
  5. Entrepreneurial Grant 
  6. Better Managers for a Better World Scholarship 
  7. Student Loan Assistance Grant 

These partial economic hedges can consist of 6 months of interest-free financing. 

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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