Today, an efficient marketing information system is fundamental to a company’s competitive advantage. Whereas products and services can easily be copied and imitated, it is much more difficult for the competition to acquire or replicate the same wealth of knowledge and information. At the same time, however, a modern organisation must be able to retrieve truly useful information, select them and manage them in an effective and efficient fashion in order to avoid wasting energy and resources. The Rome Business School’s Marketing Research and Information System course will guide through the most modern techniques for the retrieval and management of the information necessary for marketing activities.
The Rome Business School’s Marketing Research and Information System course is designed to provide you with a complete, clear and updated outline of the methods and systems for the research, acquisition, management, evaluation and use of marketing information. You will learn key topics that range from the correct evaluation of the information needs to the development of information through internal data, marketing intelligence and aimed research, to the information analysis, to research on an international scale. All this with a specific focus upon the new research methods made available by online technologies.
The course is aimed at those who wish to acquire a specific competency in the management of marketing research and information systems.
In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellent training with an emphasis to its concrete application in the job, professional and company markets.
Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing your operational and management capabilities.
Your progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.
Modes of attendance
This course can be attended in three ways:
- On campus
- On line, via a cutting-edge web platform
- In house, i.e. at your workplace
Whichever way you choose to take the course, you will receive:
At the end of the course, you will be presented with a named participation certificate.
HIGH QUALITY LECTURES
Our teachers are renowned trainers and managers who come from a multitude of operational and professional environments. They are therefore able to bring a wealth of up to date experience and competency.
All participants in this course will be provided with a wealth of documentation, including slide presentations, case studies and exercises.
If you wish, participation in this course will entitle you to:
Having your CV inserted in the Rome Business School database and distributed to companies, organizations and head hunters of the Rome Business School’s international network;
The review and editing of your CV;
Support in managing your job interviews.
REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION
Participation in the Master’s course entitles you to be enrolled in the Rome Business School Alumni Association, the international network through which students of the Rome Business School can share ideas, experiences and projects.