Corporate Social Responsibility

Designing and valorising a social responsibility strategy

 

Overview

In an ever more competitive economy, in which companies are increasingly held directly responsible for the consequences of their impact on society from an environmental, social and economic point of view, it is necessary to be prepared to face these challenges in order to strengthen legitimisation to operate and to seize all opportunities for growth, innovation and reputational advantage. The management of these processes, in the interest of all stakeholders, to create shared value for both the company and the community by outlining a solid and effective social responsibility policy that is well integrated with a company’s strategy requires specific competencies and sensitivities.

Objectives

The Rome Business School’s Advanced course in Corporate Social Responsibility is aimed at providing a wide overview of the current trends in corporate social responsibility policies and of the advantages, the tools and the practices associated with the world of social responsibility: design and analysis, stakeholder management, sustainability reporting, sustainable human resources management, environmental policy and sustainable marketing initiatives, strategic philanthropy, communication and valorisation of social responsibility initiatives.

Intended recipients

The training initiative is aimed at company and organisation representatives who wish to explore in depth the topics of sustainability and social responsibility as levers to build up reputation and create a competitive market advantage. The course involves theoretical lectures alternated with exercises, including simulations and case history discussions.

Contents

Introduction

  • Social responsibility in the age of the reputation economy
  • The responsible company: definitions and scenarios
  • Objectives and advantages
  • Essential timeline
  • The three dimensions of CSR
  • Sustainability as a lever to enhance innovation, competitiveness and reputation

Approaches and directions for the future

  • Corporate Social Responsibility and shared value creation
  • Emergent issues
  • From Corporate Social Responsibility to Corporate Social Innovation
  • Social responsibility 3.0
  • Best practices

Main social responsibility areas of intervention

  • Social responsibility and chain of value: an analysis and design approach
  • Corporate governance and ethics
  • Environmental impact and sustainability policies
  • Sustainable human resources management and corporate welfare
  • Sustainable marketing and CRM
  • Supply and responsible supply chain management
  • Strategic philanthropy and the company-community partnership
  • Responsibilities towards the customer-citizen
  • Best practices

Stakeholders: information, relations, engagement

  • The company’s relation to its environment
  • The new centrality of the stakeholder
  • Internal and external stakeholders
  • Mapping, understanding and interacting with stakeholders
  • Setting up a relational strategy
  • Best practices

The tools

  • Principles of economic, social and environmental accounting
  • Main environmental management and certification systems
  • SA 8000
  • OCSE guidelines
  • ISO 26000
  • PMI guidelines and sustainability indicators
  • Other voluntary management and disclosure tools

The sustainability balance sheet

  • Accounting for sustainability
  • The sustainability balance sheet: contents, objectives, perimeter
  • The GRI standard
  • Structure, process organisation, KPIs
  • The evolution and new frontiers of accounting: the Integrated Report
  • The multimedia balance sheet
  • Best Practices

Communicating social responsibility

  • The balance sheet as a relational and communication tool
  • Providing value to your own performance and creating reputation
  • Doing and communicating; finding the right mix
  • Designing social responsibility communication
  • The golden rules
  • Best Practices

Teaching Methods

In line with the Rome Business School’s general approach and the best international standards, the course is designed with the aim of providing excellence training with an emphasis on concrete applications in the job, professional and corporate markets
Therefore, the course involves both mainly one way teaching phases – to accurately transfer the reference conceptual models – and practical application sessions aimed at developing operational and management capabilities. Progress in the subjects taught will be tested and consolidated through exercises related to actual managerial cases.

Benefits

  • Participation to the course entitles enrollment in the Rome Business School Executive Education Global network, our international network of international businesses through which is possible to share experience, ideas, and future projects to open the doors to shared opportunities;
  • The Rome Business School’s teachers and experts remain available for participants for any further explanation, clarification and assistance beyond course conclusion;
  • At the end of the course, the official Rome Business School certificate will be awarded;
  • All training activities are tailored upon the specific requirements of the applying organisation and upon the specific type of activity. To this end, a meeting will be held (in person or via web-conference) to define in further detail the final course design;
  • The participant will be issued with a wealth of documentation, including: slides, lecture notes, case studies, articles, useful links;
© Rome Business School 2019 - All Rights Reserved