Designing and valorising a social responsibility strategy
In an ever more competitive economy, in which companies are increasingly held directly responsible for the consequences of their impact on society from an environmental, social and economic point of view, it is necessary to be prepared to face these challenges in order to strengthen legitimisation to operate and to seize all opportunities for growth, innovation and reputational advantage. The management of these processes, in the interest of all stakeholders, to create shared value for both the company and the community by outlining a solid and effective social responsibility policy that is well integrated with a company’s strategy requires specific competencies and sensitivities.
The Rome Business School’s Advanced course in Corporate Social Responsibility is aimed at providing a wide overview of the current trends in corporate social responsibility policies and of the advantages, the tools and the practices associated with the world of social responsibility: design and analysis, stakeholder management, sustainability reporting, sustainable human resources management, environmental policy and sustainable marketing initiatives, strategic philanthropy, communication and valorisation of social responsibility initiatives.
The training initiative is aimed at company and organisation representatives who wish to explore in depth the topics of sustainability and social responsibility as levers to build up reputation and create a competitive market advantage. The course involves theoretical lectures alternated with exercises, including simulations and case history discussions.
- Social responsibility in the age of the reputation economy
- The responsible company: definitions and scenarios
- Objectives and advantages
- Essential timeline
- The three dimensions of CSR
- Sustainability as a lever to enhance innovation, competitiveness and reputation
Approaches and directions for the future
- Corporate Social Responsibility and shared value creation
- Emergent issues
- From Corporate Social Responsibility to Corporate Social Innovation
- Social responsibility 3.0
- Best practices
Main social responsibility areas of intervention
- Social responsibility and chain of value: an analysis and design approach
- Corporate governance and ethics
- Environmental impact and sustainability policies
- Sustainable human resources management and corporate welfare
- Sustainable marketing and CRM
- Supply and responsible supply chain management
- Strategic philanthropy and the company-community partnership
- Responsibilities towards the customer-citizen
- Best practices
Stakeholders: information, relations, engagement
- The company’s relation to its environment
- The new centrality of the stakeholder
- Internal and external stakeholders
- Mapping, understanding and interacting with stakeholders
- Setting up a relational strategy
- Best practices
- Principles of economic, social and environmental accounting
- Main environmental management and certification systems
- SA 8000
- OCSE guidelines
- ISO 26000
- PMI guidelines and sustainability indicators
- Other voluntary management and disclosure tools
The sustainability balance sheet
- Accounting for sustainability
- The sustainability balance sheet: contents, objectives, perimeter
- The GRI standard
- Structure, process organisation, KPIs
- The evolution and new frontiers of accounting: the Integrated Report
- The multimedia balance sheet
- Best Practices
Communicating social responsibility
- The balance sheet as a relational and communication tool
- Providing value to your own performance and creating reputation
- Doing and communicating; finding the right mix
- Designing social responsibility communication
- The golden rules
- Best Practices
The course will consist of formal lectures, case analyses, exercises, question tests, and discussions sessions. Case studies will be utilized to stimulate discussion. The trainees will be encouraged to read widely and engage in discussion and debate.
This course is structured in order to deliver the knowledge and the skills necessary to Project Managers and Project Leaders.
Its contents are:
- Introduction to Project Management, Organizational Influences and Project Life Cycle
- Project Integration Management
- Project Scope Management
- Project Schedule Management
- Project Cost Management
- Project Quality Management
- Project Human Resource Management
- Project Communications Management
- Project Risk Management
- Project Procurement Management
- Project Stakeholder Management
- Stimulation test
PDU (PROFESSIONAL DEVELOPMENT UNITS)
Participants will obtain 35 PDUs (Professional Development Units), required by the PMI standards, divided in:
- 30 Technical Project Management
- 3 Leadership
- 2 Business & Strategic Management
All Rome Business School teachers are highly selected and internationally renowned PMP certified trainers who come from a multitude of operational and professional environments. They are therefore able to provide a wealth of up to date experiences and competencies.
All training activities are tailored upon the specific requirements of the applying organisation and upon the specific type of activity. To this end, a meeting will be held (in person or via web-conference) to define in further detail the final course design.
The participant will be issued with a wealth of documentation, including:
- lecture notes,
- case studies,
- useful links.
At the end of the course, the official Rome Business School certificate will be awarded.
REGISTRATION IN THE ROME BUSINESS SCHOOL ALUMNI ASSOCIATION
Participation in the course entitles to be enrolled in the Rome Business School Alumni Association, the international Rome Business School network through which students can share ideas, experiences and projects and take advantage of exclusive training-cultural opportunities.
The Rome Business School’s teachers and experts remain available for students for any further explanation, clarification and assistance beyond course conclusion.
Please contact us to receive further information.
How to apply
To register you have to:
1) fill in the REGISTRATION FORM and send it to fax +39 (0)6 96708812
2) complete the payment via bank transfer, with your details and the title of the course; payments must be made to: Rome Business School — IBAN: IT15W0200805219000102125005 — BIC SWIFT CODE: UNCRITM178L — Bank account number: 102125005 — Bank name: UNICREDIT
3) send both the form and the bank transfer receipt via fax to +39 (0)6 96708812