Overview Social networks and digital channels have changed customer behaviours, raising their expectations dramatically. They want…

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Introduction Modern-day digital marketers are expected to be up to speed quickly and rather than spending…

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Overview Direct marketing enables direct communication with customers (current and potential) and to send targeted messages…

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Overview Today, the internet and other information technologies provide companies and professionals with new marketing and…

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Overview The Web has given customers the chance to express their opinions on everything, from things…

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How to create an effective electoral campaign   Objectives The laboratory is aimed at answering the…

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Overview The most innovative marketing tools and the potential offered by the internet provide new scenarios…

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Overview The Strategic Marketing course is aimed at providing marketing managers and professionals with a solid…

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Overview Sales promotion consists in an array of mainly short term incentivizing tools, designed to stimulate…

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Overview Within the overall company communication mix, advertising represents a lever with a potentially high strategic…

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Overview The marketing plan enables an organisation to structure an all encompassing outline of all the…

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Overview For a long time, marketing and ethics have been seen – often with good reason…

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