Starting from april 2019 Rome Business School will officially launch a new elite programme, thoughtfully developed for anyone aiming to enter the exclusive and competitive sports business: the Master in Sports & Lifestyle Management. Teachers from the most prestigious professional environments of the field will deal with the main topics of Sports & Lifestyle Management, marketing strategies of this complex and fascinating business.
The Sport industry is the ultimate sophistication of the entertainment industry. From live events to media, TV and Internet broadcasting; from Professional Sport Teams to Private Exclusive Sport Clubs. The management of these industries entities has experienced deep changes, requiring a new class of professionals skilled both in event management, media management, sport management and tourism management. The Client’s final satisfaction passes through several key issues that only a highly specialized Manager will be able to interpret, a skilled professional able to solve the possible overlapping between Lifestyle, Luxury and needs of both physical and mental health, and to manage and carry to success such sport ventures.
Further info and details on the Master in Sports & Lifestyle Management and on how to enrol are available on the programme’s dedicated page.
Teachers:
Patrizia Marin: Sport & Leisure: a profit building binomial
Giuseppe Albeggiani: Sport & Leisure: strategic and operative marketing tools
Claudia Schininà: Brand Content
Francesca Romana Pacaccio: Event Project Management
Nicoletta Romanazzi: Sport Industry: Human Resources Bursting
Alberto Bolea: Sport Industry Finance
Alex Brunori: Sport Digital Marketing Tools
Arrigo Berni: Brand Identity & Branding Policy
Vic Antico: Sport Communication
Sara Franzini Gabrielli: Social Responsibility & Sustainability
Matteo Campodonico: Cool Hunting: searching new talents
